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Oostwegel Collection and Brand Launch new beer: Heritage Blond

Tribute to Limburg craftsmanship and historical heritage

In collaboration with Brand, we have teamed up to brew a unique beer as a tribute to Limburg craftsmanship and heritage. The name, Heritage Blond, refers to the long-standing partnership with Brand, which has now existed for over 40 years. This refreshing beer will be available exclusively on tap from June 30th at our four properties Château Neercanne, Winselerhof, Château St. Gerlach and Kruisherenhotel Maastricht.


The partnership began with the founding of Oostwegel Collection in 1980 by Camille Oostwegel Sr. Since then, we have been closely connected, sharing a profound appreciation for cultural heritage. For over 40 years, Oostwegel Collection has been restoring national monuments in South Limburg into exceptional hotels and restaurants. At Brand, tradition, craftsmanship, and innovation are central, which is why they experiment with the development of special beers like Heritage Blond in their microbrewery in Wijlre, Limburg. Heritage Blond has a strong local signature and includes apple juice made from the apples of the orchard at Château St. Gerlach. 

Rich History

The result is a fresh beer that is easy to drink and perfect for beer and food pairings. In addition to local apple juice, the beer contains paradise seed and Citra hops. Camille Oostwegel, owner and general manager of Oostwegel Collection, is proud of Heritage Blond: “The beer illustrates the rich history of both our companies. We already offer our guests a wonderful local experience by working with products from our own vegetable gardens in our restaurants, and we have a long-standing collaboration with St. Martinus vineyard in Vijlen for our house wines made with grapes from the vineyard at Château St. Gerlach. I am truly looking forward to now also letting our guests taste the flavor of Limburg in a beer.” 

 Martijn Wijnhoven, regional manager for Brand in Limburg, is also pleased with the result: “In our microbrewery in Wijlre, we have the space to experiment and develop special beers, always prioritizing quality. Oostwegel Collection also stands for quality, and both our companies invest in the future. Heritage Blond is a wonderful example of this and a crowning achievement of our long partnership.” 

Preserving Regional Heritage

Heritage Blond fits well into a series of special collaborations between Brand and regional partners, such as the recently launched a pink white beer specially for Pinkpop 2024. We find it important to preserve regional heritage and invest in it by donating a portion of the proceeds to initiatives dedicated to protecting this heritage. Oostwegel concludes: “Heritage Blond is splendid Limburg craftsmanship, and I hope our guests will enjoy it as much as we do.”